Careers

Primaris REIT is currently hiring a dedicated and enthusiastic Marketing Manager to join our team at our Oshawa Centre, ON, on a 1-year contract. If you have a passion for retail marketing and thrive in a dynamic, fast-paced environment, this exciting opportunity is perfect for you!

As the Marketing Manager your primary responsibility centers around proficiently communicating, sourcing, and executing property-level marketing initiatives. Accomplishing this goal revolves around crafting, nurturing, and actualizing a dynamic strategic marketing plan tailored to the shopping center's unique attributes by:
• Developing and executing quarterly marketing plans aligned with Oshawa Centre and Primaris REIT corporate objectives, encompassing platform programs and supporting financial goals
• Analysing and staying up to date on sales reports and retailer trends
• Leveraging data (demographic, traffic, sales etc), to gain insights into customer and retailer trends, formulating effective marketing strategies focused on driving sales, traffic, and market share
• Assisting the Specialty Leasing team on revenue-generating initiatives by leveraging mall assets, media, and programming to achieve financial sales targets
• Building relationships and partnering with retailers and design strategic marketing programs to drive retailer growth through targeted awareness, brand integrity and sales enhancements
• Tracking program outcomes and providing post-program analysis to aid future quarterly and annual marketing plans, setting and ensuring KPIs are met
• Managing the operation, administration and promotion of the Primaris Gift Card Program and Guest Services team (where applicable)
• Work closely with General and Property Managers, Speciality Leasing and Operational teams to coordinate events and leasing opportunities
• Other duties as assigned

To excel in this role, we are looking for candidates who are creative and strategic thinkers with excellent communication skills. If this opportunity sounds interesting to you, you likely have the following attributes:
• Bachelor’s Degree/Diploma in Business, Marketing, Sales, Advertising, or related field required
• Minimum 5 years’ experience in strategic marketing, sales, sponsorship or related area (event management considered an asset)
• Expertise in retail management, marketing, advertising, and media
• Strong managerial, strategic, and analytical skills
• Proficiency in Social Media, Canva, Microsoft Office (incl. Excel) and Adobe
• Exceptional interpersonal, communication, sales, and negotiation abilities
• Innovative problem-solving for enhancing tenant and consumer experiences
• Budget management knowledge

• Communicate clearly, concisely, professionally and convey active listening and openness
• Build positive relationships and demonstrate commitment, effort and a "take charge" attitude
• Produce accurate work with attention to detail and consistently meet deadlines
• Take ownership for actions, accept constructive criticism and make the necessary changes to behaviour
• Overcome obstacles to get the job done, identify problems and recommend solutions
• See change positively and adapt quickly to change in work requirements
• Embrace change and support new initiatives, anticipate and analyze issues in order to understand the future impact of actions and make sound decisions
• Actively support training & development opportunities for employees as well as provide regular and meaningful feedback while delegating responsibility and being comfortable working through others

• Respect: Value diverse perspectives, experiences and talents; treat others the way you would want to be treated
• Empowerment: Use the means provided to carry out responsibilities to the best of your ability and to implement creative ideas
• Integrity: Do the right thing, deliver on commitments and admit mistakes
• Teamwork: Work together as one team toward common goals
• Accountability: Hold yourself and others accountable for decisions and results